Silicium+ Adriana Karembeu

A desire to create a luxury beauty brand

Adriana Karembeu’s personal file

Top models’ skins have a lot to cope with :

A constant stream of photo-shoots and fashion shows, applying and removing layers of makeup.

Trips all over the world, jet lag, parched skin after travelling in pressurized air cabins. All in all, skin has a hard time of it…

Models want effective, high-performance products that are simple to use and give visible results.

Adriana tested all the products of the leading cosmetic brands for 16 years.

Tired of searching for a range that corresponded to her needs, she decided to create her own brand of skin and body care.

Creation

Adriana is a perfectionist She wanted her products to be the best.

She chose to work with the chemist Jacques Hayo, pharmacist at Derma Science laboratory, to create the SILICIUM⁺ range.

She worked with him and his team for more than a year to develop the relevant formulas.

Nothing was left to chance:

The quality of the ingredients.

The choice of fragrances.

The softness textures.

She tested and gave her opinion on all the products. Sometimes she gave the green light, sometimes she didn’t.

Her range of SILICIUM⁺ skin and body care products is based on three criteria :

Products that are :

Easy to apply.
High-performance.
Relevant to modern women’s requirements :

o Moisturizing
o Anti-age and firming
o Body firming and moisturizing

I worked in the fashion world for 16 years. During this time I tested all the cosmetic brands available. Taking care of my skin is primordial, as it is an essential part of my image. I tested all the creams on the market. New products appeared every week. I used one cream for the face, another for the eye area, but wasn’t fully satisfied with any brand.

This inspired me to create a range of products that reflect my personality, and which women can really count on.